McLaren x ADDICT Stores

Activations / Tradeshows
Written By Alex Moreno

For the 2023 Miami Formula 1 Grand Prix, K-Swiss x McLaren partnered with the very exclusive ADDICT stores in downtown Miami.

I worked with the trade show house, DCE, to make these store fronts come to life with custom ghost vinyls, pedestals, LED lighting and authentic Formula 1 race gear, including McLaren’s drivers suits and helmets. 

Store Build: DCE
3D Renderings / Creative direction: Alex Moreno
Client: ADDICT
Alex Moreno https://lifeintheam.com
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